Services
What We Offer
Brand Strategy
Target Customer Definition
Consumer Research & Insights
Growth Strategy
New Product Ideation & Strategy
Investor Due Diligence
Growth Roadmaps
Strategic Planning
Marketing Strategy
Customer Acquisition Strategy
Analysis, Sales Insights & Forecasting
Financial Modeling
What We Offer
Brand Strategy
Target Customer Definition
Consumer Research & Insights
Growth Strategy
New Product Ideation & Strategy
Investor Due Diligence
Growth Roadmaps
Strategic Planning
Marketing Strategy
Customer Acquisition Strategy
Analysis, Sales Insights & Forecasting
Financial Modeling
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how we’ve helped our clients achieve their goal
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Strategy
Building a Food Delivery Strategy
Building a Food Delivery Strategy
Developed delivery strategy for leading restaurant chain by conducting strategic market research into the competitive and 3rd party delivery partner landscape. Recommended plan to CEO and executive team to build profitable delivery capability aligned with company's geographic coverage, current brand fit, and customer acquisition goals. Led initial partnership discussions with delivery companies, building a pathway to successful implementation.
Strategy for US Launch of Iconic Japanese Brand
Strategy for US Launch of Iconic Japanese Brand
Led launch strategy for United States introduction of flagship brand for one of Japan’s largest food companies. Worked with cross border team to validate and test product positioning, built brand strategy & retail growth roadmap, serving as key domestic team member as part of successful launch.
Strategy
Building a Food Delivery Strategy
Building a Food Delivery Strategy
Developed delivery strategy for leading restaurant chain by conducting strategic market research into the competitive and 3rd party delivery partner landscape. Recommended plan to CEO and executive team to build profitable delivery capability aligned with company's geographic coverage, current brand fit, and customer acquisition goals. Led initial partnership discussions with delivery companies, building a pathway to successful implementation.
Strategy for US Launch of Iconic Japanese Brand
Strategy for US Launch of Iconic Japanese Brand
Strategy for US Launch of Iconic Japanese Brand
Led launch strategy for United States introduction of flagship brand for one of Japan’s largest food companies. Worked with cross border team to validate and test product positioning, built brand strategy & retail growth roadmap, serving as key domestic team member as part of successful launch.
Brand
Identifying Unique Positioning for Organic Chocolate Company
Identifying Unique Positioning for Organic Chocolate Company
Led brand strategy project for leading organic chocolate company to codify company’s differentiated positioning in confusing and cluttered category that strongly connected with their target consumer. Leveraged strategy to develop an improved new product development process and innovation strategy.
Customer Insights to Sustain Success
Customer Insights to Sustain Success
Led brand strategy project for VC-funded creative entertainment company looking to defend market leadership against new competitors. Conducted ethnographic research to codify connection between brand and target consumers, applying learnings to recommend differentiated brand and product strategy.
Brand
Identifying Unique Positioning for Organic Chocolate Company
Identifying Unique Positioning for Organic Chocolate Company
Led brand strategy project for leading organic chocolate company to codify company’s differentiated positioning in confusing and cluttered category that strongly connected with their target consumer. Leveraged strategy to develop an improved new product development process and innovation strategy.
Customer Insights to Sustain Success
Customer Insights to Sustain Success
Led brand strategy project for VC-funded creative entertainment company looking to defend market leadership against new competitors. Conducted ethnographic research to codify connection between brand and target consumers, applying learnings to recommend differentiated brand and product strategy.
Innovation
Emerging Trends in Snacking Space
Emerging Trends in Snacking Space
Conducted primary research and strategic analysis on emerging trends in snacking space on behalf of global confectionery company. Mapped landscape of new companies and relevant trends, identifying white space and providing recommendations for prioritizing the company’s innovation plan.
Launching a Direct to Consumer Product
Launching a Direct to Consumer Product
Built launch strategy and plan for high-end restaurant group’s first consumer product. Conducted research and planning for direct-to-consumer launch and retail marketing.
Innovation
Emerging Trends in Snacking Space
Emerging Trends in Snacking Space
Conducted primary research and strategic analysis on emerging trends in snacking space on behalf of global confectionery company. Mapped landscape of new companies and relevant trends, identifying white space and providing recommendations for prioritizing the company’s innovation plan.
Launching a Direct to Consumer Product
Launching a Direct to Consumer Product
Built launch strategy and plan for high-end restaurant group’s first consumer product. Conducted research and planning for direct-to-consumer launch and retail marketing.
Growth
Growth Roadmap for Shark Tank Food Portfolio Company
Growth Roadmap for Shark Tank Food Portfolio Company
Engaged with celebrity investor to build growth roadmap for fast growing CPG company funded through Shark Tank. Crafted consumer and customer growth strategy to dramatically scale company through product innovation and a tiered approach to retailer expansion. Built financial model detailing opportunities to double size of company. Developed recommendations for new organizational, marketing, and sales capabilities needed to scale.
Growth Strategy for Scoop Shops
Growth Strategy for Scoop Shops
Led growth strategy project using competitive analysis and industry best practices to develop creative strategies for expanding “Scoop Shop” division’s business through off-premise opportunities and channels.
Growth
Growth Roadmap for Shark Tank Food Portfolio Company
Growth Roadmap for Shark Tank Food Portfolio Company
Engaged with celebrity investor to build growth roadmap for fast growing CPG company funded through Shark Tank. Crafted consumer and customer growth strategy to dramatically scale company through product innovation and a tiered approach to retailer expansion. Built financial model detailing opportunities to double size of company. Developed recommendations for new organizational, marketing, and sales capabilities needed to scale.
Growth Strategy for Scoop Shops
Growth Strategy for Scoop Shops
Led growth strategy project using competitive analysis and industry best practices to develop creative strategies for expanding “Scoop Shop” division’s business through off-premise opportunities and channels.
Due Diligence
Supporting Investment in Innovative Fast Casual Restaurant Group
Supporting Investment in Innovative Fast Casual Restaurant Group
Engaged with General Atlantic in support of investment in Torchy's Tacos. Conducted consumer & brand research with target consumers to assess potential of scaling the business. Recommendation and findings resulted in significant investment in the company.
Supporting Understanding of Gourmet Food Company
Leading Growth Private Equity Firm: Supporting Understanding of Gourmet Food Company
Conducted due diligence on potential acquisition of gourmet/specialty foods company. Leveraged syndicated data to analyze target company’s current sales velocity, assessed opportunities to grow market share and category sales with current retail partners, and identified white space opportunity for further growth and partnerships within US grocery.
Due Diligence
Supporting Investment in Innovative Fast Casual Restaurant Group
Leading Growth Private Equity Firm: Supporting Investment in Innovative Fast Casual Restaurant Group
Engaged with large growth equity firm in support of investment in rapidly-growing fast-casual restaurant chain. Conducted consumer & brand research with target consumers to assess potential of scaling the business. Recommendation and findings resulted in significant investment in target company.
Supporting Understanding of Gourmet Food Company
Leading Growth Private Equity Firm: Supporting Understanding of Gourmet Food Company
Conducted due diligence on potential acquisition of gourmet/specialty foods company. Leveraged syndicated data to analyze target company’s current sales velocity, assessed opportunities to grow market share and category sales with current retail partners, and identified white space opportunity for further growth and partnerships within US grocery.
Learn more about Daniel Wiser
With years of first hand experience and proven success, Daniel’s personalized approach ensures that his insights resonate with your unique goals and challenges.