About Daniel Wiser

Daniel is a San Francisco-based brand marketing and strategy consultant focused on helping innovative consumer companies and their investors in the CPG, restaurant, and food retail space.

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Daniel’s clients include Mark Cuban, Ben & Jerry’s, Mars, and P.F. Chang’s, as well as various consumer-focused private equity and VC firms. Prior to starting his consulting practice, Daniel was the Head of Marketing for Attune Foods, where he led the marketing team and portfolio of natural food brands, ultimately growing the company into 13,000 stores and its successful
acquisition by Post Foods. Daniel has 15+ years of brand management leadership experience at the Hain Celestial Group and Unilever. Daniel also worked as a consultant for Bain & Company, and earned his MBA at Stanford University.

Working with
Daniel Wiser Consulting

We aim to be a different kind of consulting company – one that genuinely cares about your business, and being a true partner to help uncover and unlock the strategies needed to help your company thrive. Here is what you can expect in working with us:

We Know Food

Food is our passion. It’s what we know and what we love. By working with a variety of food companies – big and small – we have the experience and perspective to help uncover what’s going to make your company successful.

Honesty & Transparency

Effective business relationships are rooted in a foundation of trust and integrity. Because we genuinely care about our clients and their businesses, we owe them our best effort to unearth the right answer, and to share what we’ve found – even if it isn’t always easy to hear. That level of honesty and transparency is true across our entire engagement and relationship – and something we hope for from our clients as well.

Focused on
Providing Value

Everything we do is crafted towards helping your company succeed. Rather than spend our time crafting buzzword ladened strategies or building fancy slide decks, we instead work with you to provide meaningful and actionable strategies that help your company move forward.

Listen First

We hope to bring a lot of expertise and knowledge to our working relationship. But in getting started with any engagement, we know that our clients are the experts on their businesses and customers. We always come to the table with a curious mind, eager to learn from you.

Facts Matter

Great strategy isn’t created in a vacuum. Instead, it’s informed and advanced by understanding what is true, correct and factual. We help come up with effective ways to solve complicated questions – clearly. And with those answers we have the tools to unlock great strategies.

Great Work Requires
Collaboration

A successful engagement is a product of true collaboration between our consultants and your company. Unlike some consulting companies, we don’t like to work in a silo. Thoughtful insights and ideas come from across an organization, and our engagements involve interactions across your entire team to help facilitate and uncover those ideas that will inform great strategies.

“Daniel brings a great strategic skill-set which along with his analytical acumen led to an exceptional work product which more than surpassed my expectation. Daniel's work was both insightful and highly actionable, helping to articulate a clear business opportunity and pathway for implementation.”

ALFRED GARCIA
Vice President, Business Transformation & Technology
P.F. Chang's China Bistro Inc.

“Partnering with Daniel Wiser has been one of the smartest business decisions I've made for my artisan cracker company. Daniel’s expertise in the CPG world was crucial to helping Cult Crackers take the leap into the world of wholesale distribution. As a direct result of my work with Daniel, my cracker startup was able to strategically scale and tremendously increase our growth. I highly recommend Daniel.”

Dianna Dar
CEO / Founder, Cult Crackers

"Daniel is not only an expert consultant, but is also an enthusiastic member of our team. We have worked with him for over 3 years and are convinced with his logical and strategic thinking, as well as his flexibility to adapt his thoughts to practical issues. If you are looking for someone who works along with you to achieve the highest goals, we can say that Daniel is one of the best."

Keita Morinaga
Vice President
Morinaga America, Inc.

“Daniel was immensely helpful conducting a wide range of customer interviews across multiple locations in different geographies. Daniel synthesized the takeaways of those conversations into a deliverable that provided terrific insight into Torchy’s Tacos. Daniel’s findings confirmed our view that not only did the brand appeal to a wide demographic of customers and families, but also that the concept was resonating across different markets, even where the history wasn’t as deep. It was incredibly easy and fun to work with Daniel, who had come recommended to us based on prior work he had done for others in our organization.”

Shaw Joseph
Managing Director, General Atlantic

"Daniel Wiser's skills made a real difference when he consulted for Alter Eco chocolate company. He crafted a powerful brand identity for us, enhancing communication inside and outside the company. Daniel's ability to maintain high standards while seamlessly collaborating with the team was a major asset, and his strategic insights brought real impact. I'm happy to recommend Daniel based on his impressive achievements during our collaboration."

Eric Lallart
Vice President Operations
Alter Eco

“Daniel's curiosity and genuine interest in our business gave us fresh eyes to study our current customers in the bay area. His exceptional communication skills and understanding of the grocery chain segments enabled him to create an accurate growth planning for us to enter the Southern California market. We wholeheartedly recommend Daniel Wiser to anyone seeking a contractor who is not only professional and knowledgeable but also genuinely invested in their clients' success.”

MEHDI PARNIA
Co-Founder
Oyna Natural Foods

"Daniel presented Wise Sons with a simple and clear playbook to scale our wholesale CPG business. We value his experience and knowledge, and find him to be an excellent partner as we execute the strategy."

Jeff Weinstein
CEO
Wise Sons Jewish Delicatessen

“He's both strategic and pragmatic, and is very grounded in the consumer and understands how to build a brand, from his experiences in well funded companies as well as start up cultures. Daniel effectively challenges the process and internal colleagues to help produce the best work.”

Eric Lauterbach
Vice-President of Sales, Attune Foods

"Daniel was instrumental in our diligence efforts for a food and beverage brand. He was able to get up to speed very quickly and hone in on the key issues, providing valuable insights that gave us an edge in the process."

Kyle Casella
Principal
Prospect Hill Growth Partners

“Working with Daniel has been a true game changing experience in the direction of our company. We dived deep into the true core of our business and established a solid foundation after which all decisions seem intuitive and are made with a blink of an eye.”

ERIKA GILMANDINOVA
FOUNDER, Kefirlab

"Shortly after our investment in Alter Eco chocolate, Daniel was engaged to develop strategy and provide consumer insights that were critical for the brand’s growth. His work on Alter Eco’s brand strategy signaled new energy in a crowded and confusing category, while accentuating the pillars of the brand’s success. Daniel streamlined and codified Alter Eco’s innovation process which drove productivity in the new product pipeline that was essential to the company’s strategy and culture. He also worked on a consumer insights project that helped us reframe the potential of the truffle product line which led to a new sales strategy based on consumer need states that was foundational for the company’s growth in subsequent years. Daniel is equally effective with operating teams or in Board meetings, and he is skillful in articulating the impact of initiatives to management teams and investors."

Scott Donohue
Partner & COO
NextWorld Evergreen

“I am a big fan of Daniel’s and admire his disciplined approach and ability to sift through consumer data to uncover the nuggets of insight that form the basis of a brand. Daniel combines the more academic rigor of a large CPG marketer with the hard-earned knowledge of brand innovator to make the most of every marketing dollar. His honesty, work ethic, wry wit, and intellect make him a great collaborator, and a pleasure to work with.”

Rob Hurlbut
CEO, Attune Foods

“I had the pleasure of working with Daniel and he has helped me with so much, I didn't even know I was missing! With his guidance, I solidified my brand identity, have more knowledge regarding marketing, and his feedback regarding the development of new products has been invaluable. He is kind, easy to talk to and I look forward to continuing to grow my business with him.”

SUZANNE LAFLEUR
OWNER, PETITE LAFLEUR

"Daniel is a collaborative, thoughtful and caring partner for marketing and innovation in the food industry. He helped us formalize our innovation process in a way that integrated with our internal capabilities and met the needs of all the process stakeholders. He has been generous with his time and insights since our initial project together. I heartily recommend him."

Dan Howell
Director of Research & Development
La Terra Fina

"Daniel Wiser is a trusted advisor who empowers SFMade manufacturers to unlock their full potential and achieve exceptional brand growth. His deep marketing and strategy expertise has proven invaluable, guiding manufacturers in implementing impactful branding initiatives, streamlining operational workflows, and developing clear roadmaps to achieve significant, measurable results."

Megan Fister
Engagement Manager
SFMade

Helping small companies think big, and big companies think small.

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