Helping small companies think big, and big companies think small.

We work with innovative food companies and their investors in the CPG, QSR, fast casual, restaurant, and food retail spaces to create strategies for products and experiences that delight their consumers, and accelerate business growth.


Helping eliminate sleepless nights since 2014 by focusing on what to do—and what not to do.


Defining a clear brand positioning helps make all marketing decisions easy, if not obvious.


Challenging conventional and derivative thinking to help ideate products that people genuinely love.


Grow > Die. Enabling sustainable and successful growth with strategic modeling and channel strategies.

Due Diligence

Working with leading Private Equity and Venture Capital investors to deeply understand the brands that they want to invest in.

If you’re a food company – big or small…

who is looking for help crafting strategies that help you grow, stay top of mind, and connect with your target customer, we’d be delighted to introduce ourselves and discuss how we can help support you.

Request a free initial consultation

“Daniel brings a great strategic skill-set which along with his analytical acumen led to an exceptional work product which more than surpassed my expectation. Daniel's work was both insightful and highly actionable, helping to articulate a clear business opportunity and pathway for implementation.”

Vice President, Business Transformation & Technology
P.F. Chang's China Bistro Inc.

“Partnering with Daniel Wiser has been one of the smartest business decisions I've made for my artisan cracker company. Daniel’s expertise in the CPG world was crucial to helping Cult Crackers take the leap into the world of wholesale distribution. As a direct result of my work with Daniel, my cracker startup was able to strategically scale and tremendously increase our growth. I highly recommend Daniel.”

Dianna Dar
CEO / Founder, Cult Crackers

"Daniel is not only an expert consultant, but is also an enthusiastic member of our team. We have worked with him for over 3 years and are convinced with his logical and strategic thinking, as well as his flexibility to adapt his thoughts to practical issues. If you are looking for someone who works along with you to achieve the highest goals, we can say that Daniel is one of the best."

Keita Morinaga
Vice President
Morinaga America, Inc.

“Daniel was immensely helpful conducting a wide range of customer interviews across multiple locations in different geographies. Daniel synthesized the takeaways of those conversations into a deliverable that provided terrific insight into Torchy’s Tacos. Daniel’s findings confirmed our view that not only did the brand appeal to a wide demographic of customers and families, but also that the concept was resonating across different markets, even where the history wasn’t as deep. It was incredibly easy and fun to work with Daniel, who had come recommended to us based on prior work he had done for others in our organization.”

Shaw Joseph
Managing Director, General Atlantic

"Daniel Wiser's skills made a real difference when he consulted for Alter Eco chocolate company. He crafted a powerful brand identity for us, enhancing communication inside and outside the company. Daniel's ability to maintain high standards while seamlessly collaborating with the team was a major asset, and his strategic insights brought real impact. I'm happy to recommend Daniel based on his impressive achievements during our collaboration."

Eric Lallart
Vice President Operations
Alter Eco

“Daniel's curiosity and genuine interest in our business gave us fresh eyes to study our current customers in the bay area. His exceptional communication skills and understanding of the grocery chain segments enabled him to create an accurate growth planning for us to enter the Southern California market. We wholeheartedly recommend Daniel Wiser to anyone seeking a contractor who is not only professional and knowledgeable but also genuinely invested in their clients' success.”

Oyna Natural Foods

"Daniel presented Wise Sons with a simple and clear playbook to scale our wholesale CPG business. We value his experience and knowledge, and find him to be an excellent partner as we execute the strategy."

Jeff Weinstein
Wise Sons Jewish Delicatessen

“He's both strategic and pragmatic, and is very grounded in the consumer and understands how to build a brand, from his experiences in well funded companies as well as start up cultures. Daniel effectively challenges the process and internal colleagues to help produce the best work.”

Eric Lauterbach
Vice-President of Sales, Attune Foods

"Daniel was instrumental in our diligence efforts for a food and beverage brand. He was able to get up to speed very quickly and hone in on the key issues, providing valuable insights that gave us an edge in the process."

Kyle Casella
Prospect Hill Growth Partners

“Working with Daniel has been a true game changing experience in the direction of our company. We dived deep into the true core of our business and established a solid foundation after which all decisions seem intuitive and are made with a blink of an eye.”

FOUNDER, Kefirlab

"Shortly after our investment in Alter Eco chocolate, Daniel was engaged to develop strategy and provide consumer insights that were critical for the brand’s growth. His work on Alter Eco’s brand strategy signaled new energy in a crowded and confusing category, while accentuating the pillars of the brand’s success. Daniel streamlined and codified Alter Eco’s innovation process which drove productivity in the new product pipeline that was essential to the company’s strategy and culture. He also worked on a consumer insights project that helped us reframe the potential of the truffle product line which led to a new sales strategy based on consumer need states that was foundational for the company’s growth in subsequent years. Daniel is equally effective with operating teams or in Board meetings, and he is skillful in articulating the impact of initiatives to management teams and investors."

Scott Donohue
Partner & COO
NextWorld Evergreen

“I am a big fan of Daniel’s and admire his disciplined approach and ability to sift through consumer data to uncover the nuggets of insight that form the basis of a brand. Daniel combines the more academic rigor of a large CPG marketer with the hard-earned knowledge of brand innovator to make the most of every marketing dollar. His honesty, work ethic, wry wit, and intellect make him a great collaborator, and a pleasure to work with.”

Rob Hurlbut
CEO, Attune Foods

“I had the pleasure of working with Daniel and he has helped me with so much, I didn't even know I was missing! With his guidance, I solidified my brand identity, have more knowledge regarding marketing, and his feedback regarding the development of new products has been invaluable. He is kind, easy to talk to and I look forward to continuing to grow my business with him.”


"Daniel is a collaborative, thoughtful and caring partner for marketing and innovation in the food industry. He helped us formalize our innovation process in a way that integrated with our internal capabilities and met the needs of all the process stakeholders. He has been generous with his time and insights since our initial project together. I heartily recommend him."

Dan Howell
Director of Research & Development
La Terra Fina

"Daniel Wiser is a trusted advisor who empowers SFMade manufacturers to unlock their full potential and achieve exceptional brand growth. His deep marketing and strategy expertise has proven invaluable, guiding manufacturers in implementing impactful branding initiatives, streamlining operational workflows, and developing clear roadmaps to achieve significant, measurable results."

Megan Fister
Engagement Manager

Helping small companies think big, and big companies think small.

Got a quick question? Shoot us a message.